Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like stepping into a space you actually want to hang out in. At Freestar, we believe that publishers can prioritize user experience by significantly reducing ad density and actually make more money [...]
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates that Google has released, especially for smaller publishers, specializing in user-focused content! Google has stated that, “This update is designed to continue our work to improve the quality of our [...]
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September 2023 Helpful Content Update, have made this more challenging than ever. At Freestar, we are committed to helping publishers avoid penalties and regain lost traffic—leading to more revenue opportunities. While traffic [...]
In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion are CPM and eCPM. Today, we're here to shed light on these crucial metrics that drive the advertising industry. Written by Oliver Renusson, a Yield Analyst at Freestar, this article will not only [...]
Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as a powerful tool for publishers looking to increase their revenue streams. As internet users continue to consume video content at a staggering pace, it's essential for publishers to tap into the [...]
Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This translates to approximately $13 billion wasted on media campaigns running on platforms designed solely for advertising purposes. While the existence of these substandard MFA websites is nothing new, recent developments, including [...]
