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Industry News

  • Categories: Industry News, Uncategorized

    Freestar’s Story Spotlighted in New Book Scale Up Faster by Pete Martin

    Freestar is proud to be featured in the newly released book, "Scale Up Faster: Secrets of the Quickest Growing Companies (Scale Up Faster)", by entrepreneur and author Pete Martin. The book offers real-world strategies, frameworks, and lessons from founders and leaders who chose the path less taken: building and scaling businesses without outside investment. Published [...]

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  • Categories: Featured, Industry News, Monetization, Publishers, Site Quality

    Fewer Ads, Better Outcomes: Publishers Betting on Quality and Longevity

    Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like stepping into a space you actually want to hang out in. At Freestar, we believe that publishers can prioritize user experience by significantly reducing ad density and actually make more money [...]

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  • Categories: Featured, Industry News, Monetization, Publishers

    Freestar Intelligence: We Handle The Complexity So You Don’t Have To

    AdTech Unraveled: Solving the Complexity Puzzle The early days of programmatic advertising were pretty straightforward - just a few bidders, minimal complexity, and fairly predictable results. In today’s landscape, it’s an entirely different story. The industry is now flooded with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, identity solutions, and constantly shifting [...]

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  • Categories: Featured, Industry News, Monetization, Publishers

    You’ve Got the Team, We’ve Got the Tech: Introducing Freestar Flex!

    For the past decade, publishers have relied on Freestar’s fully-managed ad tech solutions to increase revenue, decrease headcount costs, and simplify monetization. But we know that fully-managed is not the ideal approach for all publishers. Some have sophisticated in-house ad ops teams that want more control over their ad stack but lack the time, [...]

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  • Categories: Audience, Audience Development, Industry News, Publishers

    Introducing Sertify: A New Partnership to Empower Diverse Publishers

    At Freestar, we aim to help publishers succeed by providing innovative tools, resources, and opportunities to thrive in today’s competitive advertising landscape. That’s why we’re excited to announce our new partnership with Sertify, a groundbreaking organization dedicated to simplifying and standardizing accreditation for diverse-owned businesses. This collaboration will enable our publishers to earn official certification [...]

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  • Categories: Audience Development, Content Marketing, Digital Marketing, Industry News, Monetization

    How Partners Like Deepsee (and Others!) Have Helped Pave the Way for Freestar’s Next Era

    Freestar is thrilled to announce our partnership with the publisher quality platform, Deepsee.io. Following a highly successful trial last year, we quickly recognized the significant value this technology brings to our operations. Deepsee now complements our suite of tools dedicated to maintaining and enhancing inventory quality, further strengthening our commitment to excellence. This year, Freestar [...]

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