In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies for increasing revenue is through higher CPM (Cost Per Thousand Impressions) rates, which directly tie to how effectively ad inventory is monetized. But first, what’s an Identity graph solution? It denotes [...]
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates that Google has released, especially for smaller publishers, specializing in user-focused content! Google has stated that, “This update is designed to continue our work to improve the quality of our [...]
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September 2023 Helpful Content Update, have made this more challenging than ever. At Freestar, we are committed to helping publishers avoid penalties and regain lost traffic—leading to more revenue opportunities. While traffic [...]
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, revealing over 14,000 top-secret factors used in their search algorithms. Several industry experts like Mike King, Rand Fishkin and Danny Goodwin have provided helpful recaps, but these can be highly [...]
Remote work has been accelerating all over the world. Entire industries can now successfully operate within a remote-workforce. Most professionals are seeking out jobs that allow the flexibility to work outside of a traditional office environment. Freestar is fortunate enough that our work does not need to be done in a specific place to be [...]
Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Well, we’re not going to answer all of your burning terminology questions here, but we’ll tackle a handful in this article. We’re always publishing subsequent articles to help explain the various terms that float around the digital [...]
