The decline of third-party cookies has given rise to numerous identity solutions and audience strategies aimed at maintaining user addressability. One key strategy is email hashing. But what does this entail? Continue reading to discover the most frequently asked questions from publishers about hashed emails. Be sure to scroll to the very end to explore [...]
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, revealing over 14,000 top-secret factors used in their search algorithms. Several industry experts like Mike King, Rand Fishkin and Danny Goodwin have provided helpful recaps, but these can be highly [...]
You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With many search queries, AI-generated answers now auto-populate at the top of the results. This answer is compiled from a mixture of large language models and content from around the web that [...]
Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and revenue performance throughout this transition and in the years to come. As a principal member of Prebid, Freestar is not just adapting to changes; we are actively shaping the future of [...]
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related events will have taken place. And then it's off to the [...]
Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the culmination of the broad themes from the last decade of SEO advice, converging in a combined fruition. Publishers are now compelled to adhere to the principles of quality content, user experience [...]
